Publications

Strategic Communications for Social Change

Strategic communications is a powerful tool for social change

Topic/Subject

Social Change

Author Organisation

Strategic communications is about persuading people to help you reach your objective and bring about the change you want to see in the world. Communications can help form policy, build support for social reforms, change practice and attitudes, and influence key individuals. To be effective however, communications need to be strategic – well planned, targeting specific audiences with clear messages that resonate with targets and persuade them to take action.